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World-class advertising at
Port of Dover


Unique & exclusive

The Port of Dover offers businesses from all industry sectors a unique and powerful range of advertising channels and media opportunities to enable them to effectively convey marketing messages to an audience of many millions of people every year.

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Branding/advertisements would be exposed to Approx. 13 million passengers


Tourist vehicles

Branding/advertisements would be exposed to Approx. 1.3 million tourist vehicles as they entre Port of Dover.


Of all UK-to-EU trade

Unlock boundless advertising opportunities

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The Port of Dover offers businesses from all industry sectors a unique and powerful range of advertising channels and media opportunities

The benefits

Get your business seen

Why not join our current portfolio of advertisers who consistently reach a massive tourist, leisure and business market 24 hours a day at Europe’s busiest ferry port?

Our advertisers comprise a mix of local, national and global brands – many of whom are household names – who each recognise the significant value that can be derived from advertising at the Port of Dover.

A huge choice of sites

The Port of Dover offers a wide range of eye-catching sites which are available in multiple sizes and formats strategically positioned for optimal visibility on both outbound and inbound routes.

Every site offers you superb creative potential and versatility, which represents a truly excellent platform for conducting major promotions as well as long-term advertising or media campaigns.

Clear, vivid messaging

Super-bright, PAXIS electronic signs deliver vibrant animated image and text messages in colour using advanced and innovative electronic lighting systems.

Specifically located to capitalise on the high audience concentration who funnel through the Port’s boarding lanes, the giant wide-angle, light-emitting screens can successfully display your message up to 50,000 times a month to around 13 million passengers a year. Offering high frequency, intensive and immediate impact, the PAXIS system is ideal for special promotions, short-term seasonal drives and brand reinforcement.

A marketing mix

You’ll be amazed at the wide range of promotional opportunities available at the Port. Portfolio options include:

  • Eight berths & associated linkspans
  • 30 large static sites
  • Numerous 4-6 sheet sites and washroom panels
  • Leaflet distribution
  • Floor advertising with applied media
Partnership opportunity

Dover is already a prime location, but with the exciting major development planned for the Port it makes us an even more exciting prospect. Our portfolio provides a multitude of options across varied media and we would welcome the opportunity to discuss these with you further.


Cruise terminals

Our cruise terminals host a wide range of passengers from over 20 individual cruise lines and over 200,000 passengers annually, with an average dwell time of 2-4 hours.

In addition to this our iconic terminals are also home to a number of fantastic events throughout the year including trade shows, corporate parties and exhibitions. Our White Cliffs Christmas event is hosted at Cruise Terminal 1, the 2016 event attracted over 100,000 visitors and featured a real inc rink and traditional Christmas market.

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200,000 cruise passengers annually
Average dwell time 2-4 hours
Strategically placed advertising sites for maximum exposure
Corporate bookings and events
Annual Christmas event bringing in crowds of around 100,000


Poster & board advertising

Individual options of packages are available. Key areas have been identified for maximum impact and exposure. Packages available and all rates negotiable dependent on number and duration of booking.


  • 18 Poster sites
  • 6 sheets (103.5mm x 1540mm approx.)
  • £300 per site/per month


  • Board sites
  • 48 sheets
  • Currently unavailable
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Floor advertising

This is a new concept available at the Port of Dover Cruise Terminals. This is a non-slip matting which is portable and flexible in its usage.

Inspired from existing outdoor technology this advanced system has been developed over man years to provide a safe and durable surface in locations subject to high footfall.

Sites, sizes and rates are dependent on requirements. A site meeting can be arranged to review options and provide an estimate.


Electronic signage

The Port has identified a number of key areas for electronic signage. Customers will benefit from the flexibility of changing content and duration., as well as the use of interactive footage. Packages available and all rates negotiable dependent on number and duration of booking.

Number of sites

  • CruiseTerminal 1: x1
  • CruiseTerminal 2: x2
  • More areas can be identified following a site visit

Site sizes

  • 55/60inch
  • Rates £12,500 for cruise season (Mar-Oct)
  • Off Peak rates available
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Leaflet distribution

Within our Cruise Terminals leaflet stands are available in all key areas, such as the passenger lounges and reception areas, allowing passengers to find out about the local area and business.


  • £150- £300 per month (dependent on location)
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Digital advertising

The Port of Dover website sees on average 150,000 page views per month, with 15,400 Twitter followers and on average 60,000 emails sent per month. Banner advertising and inclusion in quarterly newsletters is available.

Packages available and all rates negotiable dependent on number and duration of booking.

For more information on advertising on the Port of Dover’s corporate website or other digital advertising please contact:


Event advertising & sponsorship

The Port hosts a number of key events during the year. These include the Port of Dover Community Regatta, the Dover Marina Open Day and our White Cliffs Christmas event.

There are various sponsorship and advertising opportunities available to suit all budgets and these can be tailored to meet your needs. For more information on any of these opportunities please contact:

Get in touch

For more information on our full range of advertising and promotional opportunities and how the can help your business, please fill in the form.

Alternatively you can contact us by telephone on:
+44 (0) 1304 240 400 Ext:5540

Marketing communications