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Port of Dover Cruise expands team as it prepares for exciting future

The Port is delighted to announce that Peter Wright from Saga PLC will join as Head of Cruise, to drive the Port’s ambitious growth plans and deliver a fantastic future of world class travel and visitor experiences in Dover for its portfolio of cruise lines.

Currently Commercial Director at Saga Cruises, Peter will lead the team from October 2023, taking the baton from Sonia Limbrick who will be stepping back gradually after eight years at the Port.

Christian Pryce, Chief Commercial Officer at the Port of Dover said:

“I am proud of how far Dover Cruise has come; we are a leader in customer service, travel experiences, and inspirational culture and heritage. Our cruise business is back to pre-Covid levels, and this is all testament to the incredible work of Sonia and the team, who I’m delighted will continue to be integral to Cruise in Dover, with a focus on attracting even more guests and lines to our home.”

“Following an extensive recruitment process, Peter emerged as the standout candidate among a pool of exceptional contenders. His achievements at Saga and track record in successfully leading major growth projects stood out in the selection process. We’re thrilled that Peter will be joining us to help take the business to the next level as we deliver the expansion of our terminals, berths and continue to develop Dover and the Garden of England as a world class destination. Peter will be empowered by the amazing foundation that Sonia has already built to bring in some new ideas to make Dover the best cruising destination in the British Isles.”  

Peter brings over 20 years of experience within the cruise and wider travel sector and coming from a local and long-established strategic partner, he will be instrumental in positioning Dover Cruise as a highlight of the newly revived waterfront and the Kent Cruise Partnership.

As well as being a fantastic local recreational hub with the Marina Curve and Clocktower Square, the Dover Waterfront brings communities together from across the nation and globally with a brand-new marina sitting alongside world famous cruise ships.

The Port invites you to join this exciting journey by following the latest news to learn about future development plans.


Peter Wright

Notes to Editors

  • The Port of Dover is closing the gap every day between the UK and the world by connecting trade, travel, visitors and communities locally-globally, collaborating with local and international partners to create a more seamless, sustainable and tech-enabled port.
  • As the UK’s busiest international ferry port and a vital gateway for the movement of people and trade, Dover handles £144 billion of trade per year, 33% of UK trade in goods with the EU and welcomes over 11 million passengers.
  • Dover is also an award-winning cruise port, delivering world class travel and visitor experiences to the most prestigious cruise lines. With a growing and diversifying cargo business operating from state-of-the-art facilities, a brand-new marina which is a major feature of the exciting waterfront development, and opportunities for further expansion in the future, Dover’s proud history dating back 400 years has a new modern twist.